Media brands have an impressive reach, with 90% of the target group recognizing them, surpassing almost every other children`s brand. PawPatrol for example reaches over 450k children on a daily basis. Reducing ad-cost and easening year-round brand loyalty and promotional activities.
Children love their favorite brands because they are familiar with the stars associated with them and enjoy role-playing with these characters. The products of these brands are also priced to be affordable for everyone, which further enhances their appeal. Parents also benefit, as purchasing these branded products offers a psychological value, reinforcing their trust in the quality and safety of the products.
For successful sales, it is sufficient to offer the top-1 licensed theme per target group. This focus on the best of the best in the assortment ensures that the most sought-after products are always available. Additionally, the "Design-to-Retail" concept provides the opportunity to develop custom items specifically for promotions, further enhancing the appeal of the products.
Media brands offer a clear advantage to retailers by providing a higher sales guarantee (LUG) compared to other labels, as can be proven by data. The pre-sold awareness of branded products helps differentiate from competitors, giving retailers an edge. Additionally, little extra advertising effort is needed to successfully sell these products, making the entire marketing process more efficient.
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